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201 E 23rd St Unit 12B
Listing Notes
CLOSINGS COMMENCE THIS SPRING. 65% Sold. Residence 12B is a gracious and well-appointed, two-bedroom, two bathroom corner apartment with south and west exposures. A private foyer leads to the open kitchen and living space, surrounded by arched windows that fill the apartment with natural light and highlight the elegance of the wide-plank white oak flooring. The primary bedroom suite feels private and luxurious with generous closet space and a double vanity in the bathroom. A full size washer and dryer complete this special home. Developed by Naftali Group, the design of the residences at The Willow embodies contemporary elegance and refined style. The spacious layouts, serene color palette, and exquisite finishes by Rockwell Group create a welcoming atmosphere throughout. The attention to detail can be felt in each room, especially in the kitchens, which feature honed quartz countertops and backsplashes, a Miele appliance suite, and custom millwork cabinetry with polished nickel hardware and dark nickel accents. Primary bathrooms feature honed Ice Grey stone-slab countertops, radiant floor heating, and luxurious Waterworks fixtures. The building's striking hand-laid red brick faade, designed by COOKFOX Architects, pays homage to the architectural fabric of the historic Gramercy neighborhood, with elegant arched bays and oversized windows that create a seamless blend of warmth and modern sophistication. Each amenity space at The Willow has been meticulously designed by Rockwell Group to create an intimate, club-like atmosphere. The light-filled library, featuring a sleek contemporary fireplace, opens directly to the beautifully landscaped Courtyard Garden. The fitness center and adjacent cedar-clad sauna embrace a light aesthetic, offering residents a peaceful space for wellness. The cinema provides cozy seating, while the Glamercy Music Room offers the ideal environment for practicing, playing, and enjoying instruments. On the Rooftop Terrace, residents can enjoy grilling stations, dining, and lounging areas, all while taking in panoramic city views. Additional amenities include the Mermaid Room for socializing, adjacent to the cinema, and a Children's Playroom. The lobby is attended 24 hours a day by a doorman. The complete offering terms are in an offering plan available from the sponsor, file number C24-0002. Equal Housing Opportunity. Marketed by Compass Development Marketing Group.
Market Insights
$2246/sqft vs a nearby median of $1957/sqft.
- +15% versus the nearby median price per square foot.
- Price history is limited, so current comps matter more than trend alone.
- 1,120 sqft creates a usable price-per-square-foot read.
Pricing Read
Asking price is about 6.7% above where comps + adjustments land — there is room to negotiate.
- Days-on-market gravity−$70k −3.0%
- Transit access+$58k +2.5%
- High-density walkability+$46k +2.0%
- AI-generated marketing photos−$46k −2.0%
- Modern construction+$35k +1.5%
Property Read
The property is priced above the nearby median per square foot, so condition, building quality, and exact location need to justify the higher ask.
Price history is still limited; review again as more market activity becomes available.
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Generated from the facts shown on this page and nearby market data. Not a professional appraisal.
Listing Details
- Days on market
- 362 days
- Last price change
- No change recorded
- Listed
- May 14, 2025
- Photos
- 20 photos
- Property type
- single family
- Status
- for sale
Features & Amenities
Photos
Building Facts
- Year built
- 2026
- Stories
- 19
- Total units
- 70
- Residential units
- 69
- Building area
- 2.54 ac
- Lot size
- 7,228 sqft
- Land use
- Mixed residential and commercial buildings
- Building class
- D6
From NYC public records where available.