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for saleRealtyLens property overview
$2,515,000

201 E 23rd St Unit 12B

Manhattan, NY, 10010
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2Beds
2Baths
1,120Sqft
$2246$/sqft

Listing Notes

CLOSINGS COMMENCE THIS SPRING. 65% Sold. Residence 12B is a gracious and well-appointed, two-bedroom, two bathroom corner apartment with south and west exposures. A private foyer leads to the open kitchen and living space, surrounded by arched windows that fill the apartment with natural light and highlight the elegance of the wide-plank white oak flooring. The primary bedroom suite feels private and luxurious with generous closet space and a double vanity in the bathroom. A full size washer and dryer complete this special home. Developed by Naftali Group, the design of the residences at The Willow embodies contemporary elegance and refined style. The spacious layouts, serene color palette, and exquisite finishes by Rockwell Group create a welcoming atmosphere throughout. The attention to detail can be felt in each room, especially in the kitchens, which feature honed quartz countertops and backsplashes, a Miele appliance suite, and custom millwork cabinetry with polished nickel hardware and dark nickel accents. Primary bathrooms feature honed Ice Grey stone-slab countertops, radiant floor heating, and luxurious Waterworks fixtures. The building's striking hand-laid red brick faade, designed by COOKFOX Architects, pays homage to the architectural fabric of the historic Gramercy neighborhood, with elegant arched bays and oversized windows that create a seamless blend of warmth and modern sophistication. Each amenity space at The Willow has been meticulously designed by Rockwell Group to create an intimate, club-like atmosphere. The light-filled library, featuring a sleek contemporary fireplace, opens directly to the beautifully landscaped Courtyard Garden. The fitness center and adjacent cedar-clad sauna embrace a light aesthetic, offering residents a peaceful space for wellness. The cinema provides cozy seating, while the Glamercy Music Room offers the ideal environment for practicing, playing, and enjoying instruments. On the Rooftop Terrace, residents can enjoy grilling stations, dining, and lounging areas, all while taking in panoramic city views. Additional amenities include the Mermaid Room for socializing, adjacent to the cinema, and a Children's Playroom. The lobby is attended 24 hours a day by a doorman. The complete offering terms are in an offering plan available from the sponsor, file number C24-0002. Equal Housing Opportunity. Marketed by Compass Development Marketing Group.

Market Insights

Above nearby median+15%

$2246/sqft vs a nearby median of $1957/sqft.

Nearby median$1957/sqft
Nearby properties12
Property size1,120 sqft
  • +15% versus the nearby median price per square foot.
  • Price history is limited, so current comps matter more than trend alone.
  • 1,120 sqft creates a usable price-per-square-foot read.

Pricing Read

Yardstick fair value$2.35M$2.14M$2.56M · 50% confidence
vs ask $2.52M+$168k (+6.7%)

Asking price is about 6.7% above where comps + adjustments land — there is room to negotiate.

$2,075/sqft median across 8 tight comps × 1,120 sqft= $2.32M
  • Days-on-market gravity−$70k −3.0%
  • Transit access+$58k +2.5%
  • High-density walkability+$46k +2.0%
  • AI-generated marketing photos−$46k −2.0%
  • Modern construction+$35k +1.5%
Cumulative NYC adjustments+$23k+1.0%

Property Read

FreshnessVerification recommended

The page is useful for research, but the status and price should be verified before acting.

Market Position+15% vs nearby

The property is priced above the nearby median per square foot, so condition, building quality, and exact location need to justify the higher ask.

Price MovementInitial price point

Price history is still limited; review again as more market activity becomes available.

Diligence Read1 item to check
AI ReadinessReady to analyze
Assistant read

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Generated from the facts shown on this page and nearby market data. Not a professional appraisal.

Listing Details

Days on market
362 days
Last price change
No change recorded
Listed
May 14, 2025
Photos
20 photos
Property type
single family
Status
for sale

Features & Amenities

DoormanElevatorGymSecurity FeaturesDishwasherNew ConstructionRecreation FacilitiesWasher DryerModern KitchenOpen KitchenLibraryViewsFireplaceDen

Photos

Building Facts

Year built
2026
Stories
19
Total units
70
Residential units
69
Building area
2.54 ac
Lot size
7,228 sqft
Land use
Mixed residential and commercial buildings
Building class
D6

From NYC public records where available.

Price History

May 4, 2026Initial record
$2,515,000for sale

You can also find this listing on StreetEasy.

Listing data sourced from streeteasy.com. RealtyLens enriches and contextualises it for you, but the original listing lives on the source.